The vocabulary
The Concept Library
Definitions, mechanisms, and evidence boundaries for studying brand representation in AI systems.
Canonical definitions record the current DTBE vocabulary. Working constructs and emerging hypotheses retain their status as the research develops.
Statistical Availability
The likelihood that AI surfaces a brand, connects it to a relevant need, and frames it with confidence.
Canonical definitionChoiceAgentic Narrowing
A hypothesis about agents filtering the options people encounter before they make a choice.
Emerging hypothesisRepresentationRepresentation Inertia
The tendency of accumulated brand associations to persist in machine representation.
Canonical definitionRepresentationBrand Wake
The public trail left by a company’s operations and everything the world connects to it.
Canonical definitionEvidencePublic Signal Field
The public evidence environment from which machine-facing brand representation can be shaped.
Working constructRepresentationVector Safety
Protecting the integrity of the associations AI systems attach to a brand.
Canonical definitionRepresentationSemantic Entity
The representation of a brand an AI constructs for a particular system, task, and context.
Working constructRepresentationSemantic Coherence
Consistency in generated brand meaning across specified systems, tasks, and contexts.
Working construct