Digital Twin
of Brand EquityBrand Marketing in the AI era

The writing

Essays

Arguments, observations, and field notes on the brands AI systems see.

Essay

The Brand You Built Is Not the Brand AI Sees

A company’s intended identity competes with the evidence AI systems encounter about it.

Ryan Saghir
Essay

What is the Semantic Entity?

Why the same brand can be represented differently across tasks and systems.

Ryan Saghir
Essay

AI Agents Are Only as Powerful as What They Can Access

Amazon, Meta Muse, and the coming war over who controls the data AI agents can reach

Ryan Saghir

The newsletter

See what AI is changing. Know what to do next.

Get deeply researched analysis of the latest shifts in AI, with clear implications for brand visibility, customer choice, and your marketing strategy.

Confirm by email to subscribe. Brevo handles subscription emails and subscriber preferences. Privacy information.

Cover of Digital Twin of Brand Equity by Ryan Saghir.

The book

Digital Twin of Brand Equity

How AI is rewriting brand perception, choice, and value.

By Ryan Saghir

Coming soon

Available in

  • Hardcover
  • Kindle
  • Audiobook